Getting Started

This page will show you how to run ads on the Yumify platform. To start, you will need to have a Yumify account. You can login to your account or create a new one if you don't have one.

Campaign, Ad Group, and Ad Limits

To benefit ad performance and simplify ad account structure, Yumify is enforcing a limitation on how many active campaigns, ad groups, and ads a single ad account can have. These are limits on how many campaigns, ad groups and ads (running or idle) an advertiser can create or manage per their ad account in Yumify's Ads Manager:

• Campaigns per ad account: 1999
• Ad groups per campaign: 1999
• Ads per ad group: 200

Active Ad Group Limits

Having too many ad groups running simultaneously can negatively impact and degrade ad performance over time, due to non-diverse ad groups competing with each other.

By limiting active ad groups, the remaining ad groups will have a higher chance of passing the learning phase, reaching stable performance, and improving the average lifespan of all ad groups. Therefore, it is highly recommended to focus on existing ad groups and diversify them by following the measures below:

• To refresh creatives whenever creative fatigue occurs refer to Creative Best Practices.
• Broaden targeting, leverage automatic targeting, targeting expansion, and lookalike audiences.
• Increase your CPA bid or lower your Minimum ROAS bid to win more auctions.
• Increase your budget for Lowest Cost or Highest Value ad groups.

To learn more, refer to Ads Best Practices.